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Madison Avenue (advertising)
Hollywood
(entertainment)
Silicon Valley
(software)
Pennsylvania Avenue
(politics)
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You will be able to help your company market your product more efficiently by targeting the areas of the brain that will produce the desired response in the demographic group you target. You will be able to redesign products that aren’t working by market testing them on the human brain in real-time. And in the end, your ads and products will penetrate the cluttered marketplace because you know how to affect the consumer’s mind, and your competitors don’t.
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