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Madison Avenue (advertising)
Hollywood
(entertainment)
Silicon Valley
(software)
Pennsylvania Avenue
(politics)
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Hollywood (entertainment)
Theatrical Trailers & Spots –
We take your brand materials or logos and compare them to your closest competitor, and see who’s is most activating (better). We compare your logo to our database and see if your brand is more or less activating than the average brain response for all similar logos. Finally, if you’re trying to decide between different versions of your new logo, brand material or slogan, we’ll show you which one affects the brain more, thus helping you make that final decision.
Television Programming –
We take your trailer or spot and show you what parts or scenes cause activation (good) and what parts cause deactivation (bad), which parts we’re the most engaging, and which parts were the least. We compare your trailers to your competitor's trailers to see which is more activating and at what parts. We then graph the brain responses to your spot versus our database and show you which parts of your spot are more activating than the average brain response to a trailer or spot, and which parts are less activating. We make a video graph, so you can watch your trailer and see the brain reaction mapped over it in real-time—you can see what about your trailer causes brain activation or deactivation moment by moment. Next, we do what we call TV Ad Re-Editing. We take brain reactions to several different versions of a theatrical trailer or TV spot, keep the parts that cause activation and were greater than the database average, remove parts that cause deactivation and were below the database average, and edit together what’s left into a coherent whole. We then rescan the new spot on the subject and show that the re-edited version has greater brain activation then the original sources. Finally, if you’re trying to decide between different versions of your trailer or spot, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
Web Video –
We take your web video and show you what parts or scenes cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least. We compare your video to your competitor's to see which is more activating and at what parts. We then graph the brain responses to your web video versus our database and show you which parts of your web video are more activating than the average brain response to all web videos, and which parts are less activating. We make a video graph, so you can watch your video and see the brain reaction mapped over it in real-time—you can see what about your program causes brain activation or deactivation moment by moment. Next, we do what we call TV Ad Re-Editing. We take brain reactions to several different versions of a web video, take the parts that cause activation and were greater than the database average, remove parts that cause deactivation and were below the database average, and edit together what’s left into a coherent whole. We then rescan the new video on the subject and show that the re-edited version has greater brain activation then the original sources. Finally, if you’re trying to decide between different versions of your web video, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
Feature Length Films & Shorts –
We take your Feature Film or Short and show you what parts or scenes cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least. We compare your film to your competitor's film to see which is more activating and at what parts. We then graph the brain responses to your film versus our database and illustrate to you which parts of your film are more activating than the average brain response to all films, and which parts are less activating. We make a video graph, so you can watch your film and see the brain reaction mapped over it in real-time—you can see what about your film causes brain activation or deactivation moment by moment.
Production Dailies –
If you’re trying to decide between different shot coverage or between multiple takes, or different versions of an edited scene or sequence, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Storyboards & Animatics –
Don't wait for production to begin. We can show you what shots or scenes are engaging to the audience, before the first shot is put to film. Posters & DVD Packaging –
We take your movie poster or DVD packaging design and compare it to our database to see if your poster design is more or less activating than the average brain response for all similar product designs. We compare your poster or packaging to your competitor’s and see who’s is most activating. Finally, if you’re trying to decide between different versions of your poster design or packaging, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.Production Design –
If you’re trying to decide between different production designs, different sets, different costumes, different locations, different digital character designs, different actors, or even different movie titles and opening sequences, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
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