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Madison Avenue (advertising)
Hollywood
(entertainment)
Silicon Valley
(software)
Pennsylvania Avenue
(politics)
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Pennsylvania Avenue (politics)
Political Advertisements for TV & Radio –
We take your political TV, Web Video or Radio ad, and show you what parts or scenes cause activation (good) and what parts cause deactivation (bad), which parts we’re the most engaging, and which parts were the least, for each and every demographic and political affiliation. We compare your ads to your competitor's ads to see which is more activating and at what parts. We then graph the brain responses to your ad versus our database and show you which parts of your ad are more activating than the average brain response to an advertisement, and which parts are less activating. We make a video graph, so you can watch your ad and see the brain reaction mapped over it in real-time—you can see what about your ad causes brain activation or deactivation moment by moment. Next, we do what we call TV Ad Re-Editing. We take brain reactions to several different versions of a TV or radio advertisement, take the parts that cause activation and were greater than the database average, remove parts that cause deactivation and were below the database average, and edit together what’s left into a coherent whole. We then rescan the new spot on the subject and show that the re-edited version has greater brain activation then the original sources. Finally, if you’re trying to decide between different versions of your TV, web or radio ad, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
Political Speeches –
We take your political speech, both video and or audio and compare it to our database to see if speech is more or less activating than the average brain response for all similar speeches over each and every demographic and political affiliation. We compare your speech to your competitor’s and see who’s is most activating. Finally, if you’re trying to decide between different versions of your speech, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Web –
We take your website and show you what parts or uses cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least.. We compare your site to your competitor’s and see who’s is most activating while being navigated. We then graph the brain responses to your website and show you which parts of your site are more activating than the average brain response to using a website, and which parts are less activating. We make a video graph, so you can watch your site while it’s being accessed and see the brain reaction mapped over it in real-time—you can see what about your site causes brain activation or deactivation moment by moment. Finally, if you’re trying to decide between different versions of a website design, different applications or uses, or even different content being displayed, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Political Print & Web Advertisements –
We take your political mailer, poster, logo, yard sign or Web Advertisement and compare it to our database to see if your product design is more or less activating than the average brain response for all similar advertisements, for each and every demographic and political affiliation. We compare your ad to your competitor’s and see who’s is most activating. Finally, if you’re trying to decide between different versions of your own print or web advertising, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
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